These templates are messages that can be created once and then used for any contact and at any time, since you can set variables to personalize each message. In order to be able to use a template, it must be approved first by WhatsApp. This is a rule they made so they can keep in check spam messages and fraud.
When you create a template in noApp, we automatically send it to WhatsApp for approval. You'll see after creating its status and we'll automatically check with WhatsApp about all templates' status' every 5 minutes.
For the name of template, Meta has a predefined format:
Meta catalogs templates into 3 main categories:
Marketing: All messages with the purpose of people knowing about new product offerings and sales.
Utility: All messages with the purpose of updating a customer with the status of its order, shipping, invoice, payment, etc.
Authentication: Everything that has to do with authentication for an app, like 2FA's.
Templates include the following sections: